Precision-engineered strategies for the health and wellness sector.
Rigorous operational restructuring and margin optimization to restore profitability and structural health to distressed assets.
Comprehensive preparation for liquidity events. We build robust data rooms, streamline operations, and construct compelling equity narratives to maximize valuation multipliers.
Translating complex nutritional science into compelling, compliant consumer narratives. We help brands substantiate claims and build unassailable market moats through clinical backing.
Strategic bridging from D2C dominance into lucrative retail environments, ensuring brand integrity and sustainable velocity.
“Gerry Morton founded NutriScience Corporation in 2003 as a platform to build, grow and acquire nutrition product brands with the potential to lead their categories. On the nonprofit side, he is the Rotarian of the Year for the Manhattan Beach Rotary Club and Chair of the Manhattan Beach Planning Commission. He is Past-President and Chairman of the Board for the Greater Los Angeles Area Council of the Boy Scouts of America, Past-President of the Entrepreneur’s Organization (EO) in Los Angeles and is on the Board of Directors for the Global One Chapter of YPO (formerly Young President’s Organization). Morton is a veteran of four Ironman Triathlons, over 36 marathons, the Catalina Classic 32-mile paddleboard race and other top athletic competitions. He completed the 230-mile John Muir Trail in 7 days. He is a private pilot, ship captain, and licensed real estate broker. Morton earned a BSBA in entrepreneurship at the University of Arizona – Eller College of Management, an MS in nutrition from Clayton College, an Executive MBA from UCLA Anderson School of Management and finished an Entrepreneurial Masters Program at MIT Sloan School of Management and the HBS/YPO President’s Program in Leadership at Harvard Business School.”
