Two brands we operate today, and three more folded into one of them since 2005. Five acquisitions in twenty-two years, and we still own every one.
Both were somebody else’s life’s work before they were ours. Neither has been broken up, renamed, or sold on.
SUPERFOOD & NUTRITIONAL POWDERS
Formulated in 1989 by Sam Graci for his sister-in-law Lani Deauville, and brought to market by Jude and Lani. We bought it in November 2016 and have scaled it into national retail: top SPINS rankings and multi-year best-seller status at Trader Joe’s, with distributors in five countries.
2016
1989
PREMIUM PROTEIN & PERFORMANCE
Our first acquisition, bought in 2004 and still the company we run day to day. Premium whey protein isolate and green drinks, sold mostly direct. Made the Inc. 5000 in 2010 at #1,815; today it holds 4.9 out of 5 from 9,529 verified customer reviews collected by Shopper Approved.
2004
4.9 / 5
Over 80%
