ABOUT

A focused company, run by the person who owns it.

NutriScience is privately held and owner-operated. There is no investment committee and no layer of associates. The person who owns the company makes the decisions.

Five acquisitions, all still ours

Every company we have bought is still ours. Not one has been flipped, broken up, or sold on.

We have never started a brand from scratch

Buying brands and running them is the whole business. That is why the question of what happens to a company after we buy it has a factual answer rather than a promise.

22 years

OWNING AND OPERATING BRANDS

Leadership beyond NutriScience

Gerry chairs two TIGER 21 Groups in Los Angeles and was named Rookie of the Year as the best new Chair worldwide, and a Chair of Excellence, in 2026. He is a YPO Chapter Board Member, a past president of Entrepreneurs’ Organization Los Angeles, a past Chairman of the Board of the Boy Scouts’ Greater Los Angeles Area Council, past chair of the Manhattan Beach Planning Commission and a past president of the Rotary Club of Manhattan Beach.

Our history

2003

NUTRISCIENCE FOUNDED

2004

ACQUIRED ENERGYFIRST

2010

ENERGYFIRST NAMED TO THE INC. 5000

2016

ACQUIRED GREENS PLUS

TODAY

BOTH BRANDS OWNED AND OPERATED

Gerry Morton in the NutriScience office in Manhattan Beach
FOUNDER & CHIEF EXECUTIVE

Gerry Morton

I started NutriScience in November 2003 to buy and run nutrition brands. The first was EnergyFirst, acquired in 2004, and I am still its CEO twenty-two years later. In 2010 it made the Inc. 5000 list of America’s fastest-growing private companies, at #1,815. Greens Plus followed in 2016 and has become a multi-year best seller at Trader Joe’s.

Executive MBA from UCLA Anderson, MS in Nutrition, MIT Sloan’s Entrepreneurial Masters Program, and the YPO Presidents’ Program in Leadership at Harvard Business School. I have advised a number of companies and have been retained as an expert witness in several cases as a small business expert.