A small company on purpose. You will not be handed to an associate, and the person who reads your first email is the person who decides.
EnergyFirst in 2004, Lean Lifestyle in 2005, Permalean and 7 Natural Laws in 2014, Greens Plus in 2016. Not one has been flipped, broken up, or quietly wound down.
Buying brands and running them is the whole business. That is why the question of what happens to a company after we buy it has a factual answer rather than a promise.
NUTRISCIENCE FOUNDED
Gerry chairs a TIGER 21 Group in Los Angeles, where business owners work through exactly these decisions every month. He was named Rookie of the Year, the top new Chair worldwide, and a Chair of Excellence in 2026. Past president of Entrepreneurs’ Organization Los Angeles and a YPO Chapter Board Member.
I started NutriScience in November 2003 to buy and run nutrition brands. The first was EnergyFirst, acquired in 2004, and I am still its CEO twenty-two years later. In 2010 it made the Inc. 5000 list of America’s fastest-growing private companies, at #1,815.
So when a founder tells me their co-packer just raised minimums, or that Amazon has quietly become both their largest channel and their worst margin, I am not sympathizing. I am remembering.
Executive MBA from UCLA Anderson, MS in Nutrition, MIT Sloan’s Entrepreneurial Masters Program, and the HBS/YPO President’s Program in Leadership. I have advised a number of companies through my TIGER 21 and YPO work, and have been retained as an expert witness in several cases as a small business expert.
